NEWS

14 May 2026

11 May 2026

At just 12 years old, Stepan Tkachenko created a fully functional 2D home-defense game as part of our Introduction to AI for Teenagers program. His hard work and innovative mindset truly exemplifies the spirit of the Plekhanov student.

9 May 2026

Our FinTech development program came to a close on May 8, ending a five-day journey of immersive lectures, industry engagement, and open discussions.

7 May 2026

Today, the Moscow students of our FinTech development program visited the Sobha Sales Gallery in Dubai as part of the program's industry exposure component, which connects students with leading companies operating across the UAE.

7 May 2026

In business, change happens every day. Prices rise and drop, competitors emerge from thin air, and entire market dynamics can shift overnight. In such an unpredictable environment, marketing professionals should remain focused on the single variable that is present at all times: the consumer and their mind. How they think, what they feel, and what ultimately drives them to choose one brand over another. That constant is where the real competitive edge lives.

4 May 2026

Today, 15 students of the Higher School of Economics at Plekhanov Russian University of Economics have joined us at Plekhanov University in Dubai. From May 3rd until the 10th, these students will engage in a week-long FinTech professional development program, exploring the world of FinTech in the city where innovation and finance are most active.

2 May 2026

Today, modern technology is moving at a pace that is completely reshaping how children learn and engage with the world around them. With AI taking an increasingly present role in our children’s education, Dr. Svetlana Chigaeva-Heddad led the first session in the Family and AI Literacy track, titled “The Classroom,” to explore what this shift means for their school life and future.

2 May 2026

In crowded markets, products rarely fail because they lack quality—they fail because they feel distant. When consumers are scanning products, they subconsciously evaluate and respond to how it fits into their world. When a product reflects familiar values, language, or cultural cues, it stops being an option and starts feeling like the obvious choice.

1 May 2026

In a country where over 200 nationalities live and work side by side, marketing is not just about getting your brand noticed—it’s about speaking to how people think. A message that resonates with one audience may fall completely flat with another. In an environment like the UAE, the real challenge isn’t reaching people, it’s connecting with them in a way that feels natural.

28 April 2026

Plekhanov University in Dubai successfully held the second session of its Grow Forward Initiative, titled “Design Thinking for Real Estate Professionals,” delivered by Dr. Sanjay Nadkarni. Building on a strong start, today’s session continued the initiative with a strong momentum.