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NEWS

    • Inside NERC: How Neuroeconomic Training Can Boost Marketing Performance

    • Inside NERC: How Neuroeconomic Training Can Boost Marketing Performance

      7 May 2026

      In business, change happens every day. Prices rise and drop, competitors emerge from thin air, and entire market dynamics can shift overnight. In such an unpredictable environment, marketing professionals should remain focused on the single variable that is present at all times: the consumer and their mind. How they think, what they feel, and what ultimately drives them to choose one brand over another. That constant is where the real competitive edge lives.

    • Plekhanov University in Dubai Welcomes Moscow Students for FinTech Development Program

    • Plekhanov University in Dubai Welcomes Moscow Students for FinTech Development Program

      4 May 2026

      Today, 15 students of the Higher School of Economics at Plekhanov Russian University of Economics have joined us at Plekhanov University in Dubai. From May 3rd until the 10th, these students will engage in a week-long FinTech professional development program, exploring the world of FinTech in the city where innovation and finance are most active.

    • Inside NERC: Exploring the Impact of Product Localization on Purchase Decisions

    • Inside NERC: Exploring the Impact of Product Localization on Purchase Decisions

      2 May 2026

      In crowded markets, products rarely fail because they lack quality—they fail because they feel distant. When consumers are scanning products, they subconsciously evaluate and respond to how it fits into their world. When a product reflects familiar values, language, or cultural cues, it stops being an option and starts feeling like the obvious choice.

    • Inside NERC: Neuroeconomics is the Key to Marketing in Diverse Environments

    • Inside NERC: Neuroeconomics is the Key to Marketing in Diverse Environments

      1 May 2026

      In a country where over 200 nationalities live and work side by side, marketing is not just about getting your brand noticed—it’s about speaking to how people think. A message that resonates with one audience may fall completely flat with another. In an environment like the UAE, the real challenge isn’t reaching people, it’s connecting with them in a way that feels natural.

    • Plekhanov University in Dubai Staff Complete KHDA Back-to-Campus Training

    • Plekhanov University in Dubai Staff Complete KHDA Back-to-Campus Training

      26 April 2026

      Safety has always been a top priority for Plekhanov University in Dubai, and it continues to be now more than ever. In line with that commitment, the university staff recently completed a training session aligned with KHDA reopening protocols for higher education institutions.
       

    • Grow Forward Initiative: Supporting the UAE Community Through Knowledge

    • Grow Forward Initiative: Supporting the UAE Community Through Knowledge

      24 April 2026

      Plekhanov University in Dubai is proud to announce the Grow Forward initiative, a free educational program designed to support the UAE community to move forward and thrive in changing times. The initiative will cater to students, professionals, parents, and educators, equipping them with practical skills and thinking tools to approach personal and professional transformation with confidence. The series will begin on April 27 and run until June 2026, hosted on the university campus at Dubai Knowledge Park.