Plekhanov University in Dubai: Study a Marketing Program Built for the Real Market
26 June 2026
Marketing is one of those fields where the sky is the limit for your career; it’s a field where creativity, strategy, and business instinct collide and shape how the world buys, chooses, and connects. But succeeding in a field this competitive and fast-moving takes more than ambition. It takes an education built around what the market actually demands, and that is exactly the standard we stand by at Plekhanov University in Dubai.
About The Program
Our Bachelor of Science in Marketing is designed to take students from curious learners to specialists who can read a market, understand what drives consumer behavior, and turn strategic thinking into measurable business results. The curriculum covers strategic and digital marketing, analytics, branding, and communications, and more. The curriculum is grounded in international commercial landscapes, where global brands compete daily for the attention of diverse audiences. Students work through real examples of how companies launch products, manage demand, and build lasting consumer relationships.
If you find yourself asking questions no one dares to ask, crafting solutions for problems people didn’t realize are solvable, Plekhanov University in Dubai is the place where those ideas become your competitive edge. As our student, you have access to a comprehensive research ecosystem, startup ideation and initiation support, personalized mentorship, and career-changing opportunities. The university is fully accredited by the Commission for Academic Accreditation (CAA) under the Ministry of Higher Education and Scientific Research of the UAE, Knowledge and Human Development Authority (KHDA), and the Russian Ministry of Science and Higher Education. Our programs award dual diplomas recognized in both the UAE and Russia, as well as internationally, and we emphasize practical learning throughout your entire learning journey: company visits, internships, guest lectures from senior industry professionals, and immersive projects.
Admissions for the September intake are open now. If a rewarding career shaping brands, markets, and business outcomes is what you’re working toward, this is the program for you. Click here to contact our admissions team and learn about requirements, scholarship eligibility, and more.
About The Program
Our Bachelor of Science in Marketing is designed to take students from curious learners to specialists who can read a market, understand what drives consumer behavior, and turn strategic thinking into measurable business results. The curriculum covers strategic and digital marketing, analytics, branding, and communications, and more. The curriculum is grounded in international commercial landscapes, where global brands compete daily for the attention of diverse audiences. Students work through real examples of how companies launch products, manage demand, and build lasting consumer relationships.
If you find yourself asking questions no one dares to ask, crafting solutions for problems people didn’t realize are solvable, Plekhanov University in Dubai is the place where those ideas become your competitive edge. As our student, you have access to a comprehensive research ecosystem, startup ideation and initiation support, personalized mentorship, and career-changing opportunities. The university is fully accredited by the Commission for Academic Accreditation (CAA) under the Ministry of Higher Education and Scientific Research of the UAE, Knowledge and Human Development Authority (KHDA), and the Russian Ministry of Science and Higher Education. Our programs award dual diplomas recognized in both the UAE and Russia, as well as internationally, and we emphasize practical learning throughout your entire learning journey: company visits, internships, guest lectures from senior industry professionals, and immersive projects.
Admissions for the September intake are open now. If a rewarding career shaping brands, markets, and business outcomes is what you’re working toward, this is the program for you. Click here to contact our admissions team and learn about requirements, scholarship eligibility, and more.