MediaLeader 2025: Plekhanovite Marina Tikhonova Awarded in Generation of Media Competition
20 December 2025
Plekhanov University in Dubai is immensely proud to celebrate the achievement of Marina Tikhonova, a second-year Finance student, who was awarded as a finalist in the Generation of Media competition at the MediaLeader 2025 Awards Ceremony! Marina attended the event held at RTU MIREA alongside her mentor and University Director, Dr. Svetlana Malkarova. "Generation of Media" is an all-Russian competition organized jointly organized by the Ministry of Science and Higher Education of the Russian Federation and Plekhanov Russian University of Economics.
Amongst 140 participating students from 39 regions across Russia –as well as the UAE– Marina was selected as a finalist in the "Media Communications Management" portion of the competition for her project, a game titled CashCraft. The award was presented by Ernest Mackevicius, Director of the First Media Academy Institute at Plekhanov Russian University of Economics and member of the Russian Television Academy.
As a student of the Dubai branch who is participating in the Russia-based competition, Marina demonstrated how distance does not hinder passion and the drive to achieve. With the support of her mentor Dr. Malkarova's industry connections and knowledge, Marina was able to shape CashCraft into an award-winning educational game concept. Dr. Malkarova also received a letter of appreciation for her support and contributions as a mentor. Their efforts reflected the international strength of Russian education and underscored the university’s active commitment to empowering its students.
As part of the awards ceremony, participants attended a panel discussion titled "Youth in Focus: Strategic Directions for Youth Media Organizations and Editorial Teams," presented by prominent media professionals from various fields across the country.
Marina’s success at MediaLeader 2025 reflects the high academic standards and international opportunities fostered at Plekhanov University in Dubai. Her journey serves as an inspiring example of how passion and mentorship can turn innovative ideas into award-winning achievements! We look forward to seeing many more achievements from our Plekhanovites in the coming future.
Amongst 140 participating students from 39 regions across Russia –as well as the UAE– Marina was selected as a finalist in the "Media Communications Management" portion of the competition for her project, a game titled CashCraft. The award was presented by Ernest Mackevicius, Director of the First Media Academy Institute at Plekhanov Russian University of Economics and member of the Russian Television Academy.
As a student of the Dubai branch who is participating in the Russia-based competition, Marina demonstrated how distance does not hinder passion and the drive to achieve. With the support of her mentor Dr. Malkarova's industry connections and knowledge, Marina was able to shape CashCraft into an award-winning educational game concept. Dr. Malkarova also received a letter of appreciation for her support and contributions as a mentor. Their efforts reflected the international strength of Russian education and underscored the university’s active commitment to empowering its students.
As part of the awards ceremony, participants attended a panel discussion titled "Youth in Focus: Strategic Directions for Youth Media Organizations and Editorial Teams," presented by prominent media professionals from various fields across the country.
Marina’s success at MediaLeader 2025 reflects the high academic standards and international opportunities fostered at Plekhanov University in Dubai. Her journey serves as an inspiring example of how passion and mentorship can turn innovative ideas into award-winning achievements! We look forward to seeing many more achievements from our Plekhanovites in the coming future.
