1 May 2026

In a country where over 200 nationalities live and work side by side, marketing is not just about getting your brand noticed—it’s about speaking to how people think. A message that resonates with one audience may fall completely flat with another. In an environment like the UAE, the real challenge isn’t reaching people, it’s connecting with them in a way that feels natural.

23 April 2026

When companies expand into new markets, the focus is often on the obvious: market size, demand forecasts, and internal readiness. On paper, everything can look promising…yet many expansions still fall short.

23 April 2026

Plekhanov University in Dubai is elated to bring back its semiannual Innovation Week for its second edition, taking place from May 18 to 22. This year’s edition is enriched by the contributions of the Neuroeconomics Research Center (NERC).

21 April 2026

"If companies globally want automation services and integrated AI tools, selling AI products in foreign markets should only be a matter of product scaling and rollout," many entrepreneurs believe. This is the mindset actively causing successful AI ventures to fail in foreign markets.

13 April 2026

Your company has open offices, stylish interiors, and “inspiring” spaces. But in reality, that design is doing less for productivity than you think.

11 April 2026

What if the real reason your team is underperforming isn’t a lack of skill, but a lack of connection?

At Plekhanov University in Dubai’s Neuroeconomics Research Center (NERC), student researcher Mikhail Kanakhin set out to explore this question in his study, “The Effect of Neurocommunication and Teamwork on Employees: A Case Study of a Cheese Factory in Russia.”

3 April 2026

Brief Progress Report
The Neuroeconomics Research Center (NERC) continues to demonstrate steady progress in research, academic development, and regional engagement during the 2025–2026 academic year.

31 March 2026

Researchers from the Plekhanov University in Dubai have developed and patented an innovative adaptive radiation therapy system based on artificial intelligence. The utility model patent, number DE 20 2026 100 532 U1, was published on March 26, 2026, in Germany. This development enables real-time reconstruction of the actual radiation dose delivered to the patient, comparison with the planned dose, and prompt adjustment of treatment parameters during the session. The results of this research have been published in prestigious international scientific journals.

30 March 2026

19 February 2026

A landmark meeting was held at Plekhanov Russian University of Economics to discuss the formation of a scientific coordinating committee dedicated to the study of Russian biosphere reserves. This initiative is being implemented under the auspices of the university’s UNESCO Chair "Socio-Economic Models of Biosphere Reserves."