Instagram Facebook vkontakte telegramm WhatsApp LinckedIn
    • Innovation Week Day 5: Thinking Ahead, Acting with Purpose

    • Innovation Week Day 5: Thinking Ahead, Acting with Purpose

      22 May 2026

      Every great event deserves a close that makes you want to act — and day five of Plekhanov Innovation Week 2026 delivered a fitting one. This week wrapped up with a forward-looking session titled “Opportunity Discovery with AI-Powered Futures Thinking," with Dr. Sanjay Nadkarni, Deputy Director for Strategic Development and Promotion at Plekhanov University in Dubai. 

    • Innovation Week Day 4: Students Put Knowledge to the Test

    • Innovation Week Day 4: Students Put Knowledge to the Test

      21 May 2026

      As Innovation Week moves into its final stretch, Day four zeroed in on the key driver of innovation today: modern technology. Today, a workshop and competition were held, challenging students to engage with AI and emerging technologies as tools with real business implications.

    • Innovation Week Day 2: Human Behavior & Financial Insight

    • Innovation Week Day 2: Human Behavior & Financial Insight

      19 May 2026

      Day one of Plekhanov Innovation Week 2026 set the bar high, and day two picked up right where we left off! Under the theme “Human Behavior & Financial Insight,” the day featured the much-anticipated showcase of the case studies developed by our students for our Neuroeconomics Research Center (NERC), which was followed by a finance session that brought real industry expertise into the room. 

    • Research, AI, and Big Ideas: How the First Day of Innovation Week Went

    • Research, AI, and Big Ideas: How the First Day of Innovation Week Went

      18 May 2026

      Today, Plekhanov University in Dubai kicked off a week dedicated to innovation, artificial intelligence, and the technologies of tomorrow — an event that brought business leaders, diplomats, researchers, and students together to discuss ideas that are already shaping the future. 

    • Inside NERC: How Neuroeconomic Training Can Boost Marketing Performance

    • Inside NERC: How Neuroeconomic Training Can Boost Marketing Performance

      7 May 2026

      In business, change happens every day. Prices rise and drop, competitors emerge from thin air, and entire market dynamics can shift overnight. In such an unpredictable environment, marketing professionals should remain focused on the single variable that is present at all times: the consumer and their mind. How they think, what they feel, and what ultimately drives them to choose one brand over another. That constant is where the real competitive edge lives.

    • Inside NERC: Exploring the Impact of Product Localization on Purchase Decisions

    • Inside NERC: Exploring the Impact of Product Localization on Purchase Decisions

      2 May 2026

      In crowded markets, products rarely fail because they lack quality—they fail because they feel distant. When consumers are scanning products, they subconsciously evaluate and respond to how it fits into their world. When a product reflects familiar values, language, or cultural cues, it stops being an option and starts feeling like the obvious choice.

    • Inside NERC: Neuroeconomics is the Key to Marketing in Diverse Environments

    • Inside NERC: Neuroeconomics is the Key to Marketing in Diverse Environments

      1 May 2026

      In a country where over 200 nationalities live and work side by side, marketing is not just about getting your brand noticed—it’s about speaking to how people think. A message that resonates with one audience may fall completely flat with another. In an environment like the UAE, the real challenge isn’t reaching people, it’s connecting with them in a way that feels natural.