Researching the Science of Human Choice

The Neuroeconomics Research Center is the first-ever hub across the Gulf, North Africa, and Türkiye to specialize in this emerging, interdisciplinary field. Combining neuroscience, psychology, and economics, it seeks to uncover how humans assess risk and reward, and how they approach economic decision-making. The research center's activities support Plekhanov University's ongoing mission to drive innovative research and generate impactful outcomes that directly contribute to the UAE’s knowledge-based economy.

Dr. Alex Jones

Doctor of Philosophy in Leadership
Founder of National Leadership Association
Associate Professor

Dr. Alex Jones is a leadership expert with over 25 years of academic and professional experience across the GCC, United States, and Africa. He has held various leadership roles including CEO, Director of Training, and Dean of two colleges in the United States. He is the co-author of Disleadership: 30 Must-Know Models for Sustainable Organizations, and has published extensively in indexed journals. His academic approach blends neuroscience, strategy, and human behavior across teaching different disciplines.